Today it's required that companies need more than simply online presense which is creating a website. Internet is saturated with websites. Just having your own representing pages won't do much, merely, will do nothing.

It's even more difficult for a small company or for an individual to become an owner of his site as the costs are usually compared to getting a high-end solution. The budget may be spent on numerous things often without any guarantee of the leads. Here is where Joomla pops up bringing a nice and free open source solution making it possible not to be chargeed an hourly rate each time you need to expand a product line, or add new service, or place a discount, or anything else.